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In This Report:
How a complete picture of the outcomes which mean the most to customers can be used to prioritize projects…
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What to measure at the front-end of the process… |
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Some realistic targets for an innovation portfolio. |
http://fasttrack.roundtable.com/app/content/knowledgesource/item/986
Metrics for Innovation: Summary of Audio Session
Related Links: Audio - mp3 or wma | Transcript (17 pages)
In this summary of a December 2005 MRT audio session, Tim Jones of Innovaro and Tony Ulwick of Strategyn presented proven approaches for measuring innovation. They explained why it is necessary to measure the outcomes that customers use to measure success. They suggest that it is best to balance measures of the business results (such as market share growth) with measures of internal activities (such as number of patents filed). The panelists also presented approaches for measuring open innovation; for selecting concepts and measuring the value of Intellectual Property; and for measuring the value of an innovation portfolio.
(6 pages)
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