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In This Report:
Creating processes that allow R&D workers to quickly learn when they are working in areas in which external entities hold patents...
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Negotiating a confidentiality agreement before the first meeting with a development partner... |
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Watching for opportunities to identify a patent value based on exclusionary or trade (license or cross-license) activity. |
http://fasttrack.roundtable.com/app/content/knowledgesource/item/794
IP Management Insights from the Clorox Company
Over the past decade, California-based consumer products leader The Clorox Company has transitioned from an organization with a narrow product set to a growth-centered organization. In producing a broader set of products and working with external sources of R&D expertise, the company has emphasized the importance of intellectual property management. Pat Bengtsson, Clorox's Chief Intellectual Property Counsel, charged with managing that IP, spoke with MRT about the process of building the internal capacity to manage external partnerships, train employees, and assess how well the company is doing at IP management. This report presents how Clorox organizes its leadership structure, how the company engages the front line to avoid IP risks, how it establishes contracts and agreements up front, and how it assesses IP value.
(5 pages)
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