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http://fasttrack.roundtable.com/app/content/knowledgesource/item/576
Intellectual Property Considerations in Technology Development
Tanya K. Moore, Senior Director, IP Licensing, Microsoft Corporation
In this presentation, Microsoft’s Tanya K. Moore discussed the most important considerations governing IP and Technology Development. First, Moore presents the various types of IP, which include much more than trademarks, patents and copyrights. She then addressed various strategies for leveraging IP including budget and the business plan considerations, make vs. buy valuation scenarios, patent cross-licensing for freedom of action, and outbound technology licensing as part of a go-to-market strategy. Moore also discussed concepts related to IP valuation and encumbrances, as well as some of the organizational implications of IP management. This document includes presentation slides and a text summary of Moore's remarks.
(14 pages)
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