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http://fasttrack.roundtable.com/app/content/knowledgesource/item/1189
Encouraging Innovation Through Accurate IP Valuation
A Presentation by James W. Markwith, Attorney, IP&L Microsoft Corporation
In this presentation, Intellectual Property (IP) expert James Markwith posits that without accurate IP valuation proper investment decisions are impossible. To help meet this challenge Markwith first reviews the nature of IP valuations and explains exactly why accurate IP valuation is important. He then discusses components for success, those factors that may determine whether or not innovations will be profitable. In this section he examines, in particular, the issue of dependencies on third parties and also provides a checklist for IP value. Markwith characterizes four common IP valuation techniques: cost-based, income-based, market-based and real options-based approaches, including a brief case study of the latter. The presentation concludes with a review of the consequences of inaccurate IP valuation and a summary of the findings of the presentation.
(19 pages)
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