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Co-Developing Products in Asia: Audio Session Transcript
In this audio session, Lothar Katz, principal consultant at Leadership Crossroads and a former Vice President and General Manager at Texas Instruments, shares his insights into co-developing products with Asian partners. Based on empirical studies, Katz points out the key cultural differences – group-orientation, relationship to authority and attitude toward uncertainty – that are the most challenging when collaborating globally. Katz outlines the very significant differences between China, Korea, India, and Japan and how to best motivate teams based in these countries. The speaker also cites American cultural traits that might cause difficulties for Asian counterparts and touches on the question of protecting Intellectual Property. A Question & Answer session with practitioners provides examples of applying Katz’s principles to individual cases.
(22 pages)
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