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Alliance Constellations – When More Partners Lead to Greater Product Success: Transcript of Audio Session
The concept of alliance constellations focuses not on the individual deal but on the entire network of alliances surrounding a company. In this discussion, Ben Gomes-Casseres, of Brandeis University and Alliance Strategy Consulting, presents the fundamentals of alliance strategy focusing on the structure and management of constellations. Ben discusses the five components of an alliance strategy and that the key is to allow the business strategy to drive the design and management of the relationships. He discusses several examples of alliance constellations and the differing motives and strategies behind them. Ben also examines the key success factors for deriving sustained value from an alliance strategy. In a Question & Answer session, he answers practical questions about such topics as governance models for alliances; evaluating the results of strategic alliances; organizing an alliance capability within an organization; and internal incentives for alliance management. Download below.
(22 pages)
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