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http://fasttrack.roundtable.com/app/content/knowledgesource/item/1094
Global Product Development - Markets and Customers: Summary of Audio Session
This summary of an audio session with Gerard Bol (Shell Exploration and Production) and Jerry McColgin (Venture2) focuses on the issue of developing products for global markets and customers. The participants discussed such topics as how to get products accepted in local markets; factors for determining when to have a physical presence in a new geography; ways of keeping track of developments in local markets; balancing global and grass roots development; and the challenges of handing off technology developed in one region, to a development group in another.
(7 pages)
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