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http://fasttrack.roundtable.com/app/content/knowledgesource/item/1079
Getting Started with Roadmaps – A Key to Successful Product Strategy: Summary of Audio Session
Related Links: Audio (mp3) | Transcript (17 pages) | Slides
In this summary of an audio session, Ed Crowley, founder of the Photizo Group, discusses the fundamental definitions and first steps for getting started with roadmapping. Crowley emphasizes that roadmapping is a process. It is not a software tool, nor is it an exercise that is performed only once, or on a periodic basis – it is an ongoing process that creates alignment, enables planning and enhances predictability. In this presentation, Crowley presents a general framework for developing a roadmapping process; he discusses a maturity model for roadmapping and indicates the best place to begin. He covers common pitfalls and best-in-class practices; he also provides a framework for a process audit, and gives examples, from several world-class practitioners, as to how a roadmapping process can create value. In Crowley’s view, roadmapping is an essential element for improving productivity and agility, as well as for harnessing the power of innovation.
(8 pages)
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