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http://fasttrack.roundtable.com/app/content/knowledgesource/item/1071

The Clorox Model of Innovation Partnering: Summary of Audio Session

Related Links:  Audio (mp3 13.5MB) | Transcript (23 pages)

This audio session with David Lowrance, Group Manager, Technology Brokerage, Clorox Company, presents a comprehensive process for Open Innovation. Lowrance discusses the strategic rationale behind Clorox’s innovation approach in its quest to maintain market share leadership in its categories. To execute its strategy, Clorox created an internal organization, called technology brokerage, which orchestrates the partnerships for the company, both internally and externally. Clorox also uses Win-balancing a tool to quantify and communicate the level of innovation delivered by a supplier. It allows Clorox to communicate that assessment openly, transparently, and over time, maximizing cross-organizational alignment. Clorox's Go deep process to assess a technology partner’s potential. The objective is to achieve a deep understanding of partner capabilities and technology for the purpose not only of identifying the right technology partners, but also to understand their fit with Clorox's technology platforms and business strategy. Lowrance also discusses Clorox’s creative approach to IP management. The summary, below, along with the slides available here, provide case examples, an outline of key points, as well as an overview of the questions and answer session that followed Lowrance’s talk.
(16 pages)

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