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In This Report:
Good design should cover function, usability, fitness for purpose and taste…
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In the design process, try to get as much as possible into the consumer’s experience at the point of sale… |
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The application of design is often about challenging the existing norms and accepted ideas and guidelines within a company. |
http://fasttrack.roundtable.com/app/content/knowledgesource/item/1021
Design as a Differentiator: Summary of Audio Session
Related Links: Audio - mp3 or wma | Transcript (18 pages)
In this summary of a member-only audio session, Lawrie Cunningham (Black & Decker), Peter Marks (Design Insight) and Design Continuum’s Harry West and Allan Cameron discuss design and its role in differentiating new products and services. The panel, among other topics, talked about the emotional responses that good design can elicit and the role that this plays in customer buying decisions; criteria for design quality; the best means of informing design; and the cost/benefit tradeoffs involved in outsourcing design.
(7 pages)
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