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http://fasttrack.roundtable.com/app/content/knowledgesource/item/1226

Talk to Your CFO - How to Justify New Product Investments

Many product developers become more broadly involved in business issues as their careers grow. This means that they need to communicate effectively with business and finance executives.  But without understanding the financial principles of investments, this is often an uphill battle. This presentation by finance and R&D expert John Farnbach, presents the principles, formulas, metrics, and tools that a financial executive uses to evaluate business investments. Using examples from product development, Farnbach presents the essential financial models for investment analysis; basic concepts such as Discounted Cash Flow and Cost of Capital; a comparison of common new product metrics; spreadsheet functions to calculate investment metrics; and ways to structure the project portfolio for higher financial return. This presentation provides the background information for CTOs, product development executives, product managers, and project leaders to learn to understand the financial executives’ point of view enabling them to build stronger business cases for new product investments.
(37 slides)


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