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http://fasttrack.roundtable.com/app/content/knowledgesource/item/1221
Demystifying the Link Between Innovation and Business Value: A Process Framework
Innovation is a crucial component of business strategy, but the process of innovation can be difficult to manage. To plan organizational initiatives or bolster innovation requires a firm grasp of the innovation process. Few organizations have transparently defined such a process. In this presentation, innovation expert and faculty member in the Information School at the University of Washington Kevin Desouza offers a process framework and proposes mechanisms to measure the value of innovation. The innovation process is broken down into the discrete stages of idea generation and mobilization, screening and advocacy, experimentation, commercialization, diffusion and implementation. For each stage, Desouza provides context, outputs and critical ingredients as well as mechanisms to measure performance. The presenter concludes the audio session by linking these performance measures to business value measures.
(48 slides)
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