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http://fasttrack.roundtable.com/app/content/knowledgesource/item/1201
Opportunity Discovery, The Front End of Innovation: Five Keys to White Space Identification – Audio Session
Related Links: Audio | Transcript (26 pages) | Slides (51 slides)
As firms begin to add structure to the front end of innovation, it has become increasingly clear that opportunity discovery – finding the so-called “white space” – is vital to sustaining success. In this audio-session, Geoff Waite and Simon Karger of Sagentia outline five fundamental areas to explore to find potential opportunities: 1) unmet customer needs, 2) future trend analysis, 3) market bases of competition, 4) business value chain disruption & exploitation, and 5) brand design. The presenters describe how to channel creative energies where there is real value by using a set of tools for identifying, quantifying and validating opportunities in each of these five areas. They also discuss how to increase the likelihood of genuine breakthroughs while reducing the number of great ideas that go nowhere, ensuring market success and maximum return on investment.
(13 pages)
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