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http://fasttrack.roundtable.com/app/content/knowledgesource/item/1183
Seven Keys to Avoiding the Traps that Annual Planning Sets for Product Development: Audio Session
A presentation by Bob Becker of Product Development Advantage Group
Related Links: Audio | Transcript (24 pages) | Slides (40 pages)
In this audio session, Bob Becker posits that an over-emphasis on detailed annual planning often leads to dysfunction. In addition to strategy shifts, product development portfolio changes should be driven by customer needs, market opportunities, resource availability, and new technological capabilities, which operate on a different cadence than the fiscal year. The best product development situation is where there is a continuous flow of products moving through the pipeline with a mix appropriate to meet both the sales targets and longer-term strategy. In this session, Becker describes seven symptoms of dysfunction often associated with annual planning and offers seven approaches to reconciling fiscal years with the many benefits of continuously generating, vetting, and then driving the best product development efforts forward.
(11 pages)
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