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Open Innovation in China - Is it Possible? Audio Session Summary
Related Links: Audio | Transcript (22 pages) | Slides
A discussion with Roger Nagel (Lehigh University) and John Tao & Bobby Chen (Air Products and Chemicals). In this session, the participants discuss the important cultural cues required for successful partnering with Chinese co-developers. They also cover the use of intermediaries to establish partnerships, protecting Intellectual Property in China, and the qualities that Chinese partners are seeking in their Western counterparts. The panelists stress the need to perform due diligence in partnering with Chinese firms and the advisability of partnering with firms that have a clear track record of partnering with Western businesses. They also stress the need for a local presence to manage the relationships. Finally, the panel emphasizes taking great care and patience in building relationships of trust with your Chinese partners.
(10 pages)
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